Pure Ice: Color That Actually Shows Up

Nail polish delivers pigment-rich, high-shine color that lasts — without the salon price tag. Pick your shade and make it yours.

Meet the Llorens Family

Vibrant colors, effortless application, and lasting wear — all at a price that actually makes sense. Whether you’re reaching for an everyday neutral or a bold statement shade, Pure Ice delivers salon-quality results straight from the bottle.

Nail Polish 794 Outrageous

Nail Polish 794 Outrageous

Nail Polish, #308 Girly Girl (Dark Pink Shimmer)

Nail Polish, #308 Girly Girl (Dark Pink Shimmer)

Ice Nail Polish, 1154 Dollface, (Light Orange)

Ice Nail Polish, 1154 Dollface, (Light Orange)

Nail Polish, #753 Party Hard (Dark Blue)

Nail Polish, #753 Party Hard (Dark Blue)

Nail Polish, 1021 Can't Stop

Nail Polish, 1021 Can’t Stop

Nail Polish, 1020 Watch Me Go (Green Glitter)

Nail Polish, 1020 Watch Me Go (Green Glitter)

Nail Polish #1023 Lucky Charming St Patrick's Day Green Metallic

Nail Polish #1023 Lucky Charming St Patrick’s Day Green Metallic

Nail Polish 616 Wild Thing

Nail Polish 616 Wild Thing

Nail Polish, 1064 Laven-Dare

Nail Polish, 1064 Laven-Dare

Nail Polish # 303 Free Spirit

Nail Polish # 303 Free Spirit

Nail Polish, 1014 RespecK (Dark Glitter)

Nail Polish, 1014 RespecK (Dark Glitter)

Nail Polish, 1158 Poppin Bottles, Silver Glitter

Nail Polish, 1158 Poppin Bottles, Silver Glitter

Pure Ice Delivers

Salon-quality color without the salon price tag — Pure Ice keeps it simple, affordable, and always on-trend.

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Long-lasting Formula

The unique nail polish formula is specifically designed to keep manicures looking flawless for many days. The Pure Ice brand guarantees rich color and an impeccable finish under any conditions, eliminating the need for constant touch-ups and providing outstanding durability even during a highly active lifestyle.

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Chip-Resistant Shine

The innovative coating creates a strong protective barrier on the surface of the nail plate, effectively preventing unpleasant chips and minor mechanical damage. Thanks to special components in the composition, the stunning glossy shine does not fade or crack over time, reliably preserving the original aesthetics of the manicure.

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Cruelty-Free

The brand’s products are created with deep respect for nature and uncompromising care for the environment. None of the Pure Ice products are ever tested on animals, confirming high standards of conscious and ethical manufacturing. This is safe cosmetics that fully complies with modern requirements and principles of humanity.

Blue metallic nail polish

Built in a Beauty Aisle, Not a Boardroom

Pure Ice started the way most good things do — someone needed something and couldn’t find it at a price that made sense. Nail polish that actually worked, came in colors worth getting excited about, and didn’t require a second thought at checkout. No complicated story, no lab in Switzerland, no celebrity co-founder. Just a straightforward product for people who like their nails done and their wallet intact.

The name says it all, really. Clean color, no noise. Pure Ice has always been about giving you a sharp, polished look without the markup that usually comes with it. The shades are bright, the formulas hold up, and you don’t have to feel like you’re making a decision every time you grab one off the rack.

This isn’t a brand chasing prestige or trying to convince you that nail polish is a lifestyle. It’s the one you reach for on a Tuesday because it works, the colors are good, and you can buy three without thinking twice. That’s the whole idea — and honestly, that’s enough.

Pick Your Vibe

From everyday classics to bold statement shades — there’s a Pure Ice color for every mood, moment, and manicure.

Pure Ice Matte

Matte

Pure Ice Glitter

Glitter

Pure Ice Gel

Gel

Pure Ice Treatment

Treatment

Fresh Off the Polish

The latest shades, drops, and nail inspiration — straight to the inbox.


Complete Your Kit

The right tools make every manicure easier — from shaping and buffing to cleaning up edges like a pro.

2PCS Metal Silver Cuticle Pusher and Scraper

2PCS Metal Silver Cuticle Pusher and Scraper

5PCS Dotting Pens with 3 PCS Nail Painting Brushes

5PCS Dotting Pens with 3 PCS Nail Painting Brushes

Cuticle Pusher Nail Polish Remover Stainless Steel Manicure Tool Set

Cuticle Pusher Nail Polish Remover Stainless Steel Manicure Tool Set

7-in-1 Nail Kit with Strong Sapphire Nail Drill Bits

7-in-1 Nail Kit with Strong Sapphire Nail Drill Bits

Got Questions? Here’s What to Know

A quick resource for the most common questions about orders, products, and policies.

How long does shipping take?

Standard shipping typically takes 5–7 business days after an order is placed. Expedited options are usually available at checkout for faster delivery. Processing time is generally 1–2 business days before an order is dispatched.

What is the return policy?

Unopened, unused items in original packaging may be returned within 30 days of the purchase date. Once a product has been opened, it cannot be accepted for return due to the nature of cosmetic goods. A receipt or proof of purchase is required to process any return or exchange.

Are the products safe for sensitive skin or nails?

The formulas are designed to minimize common irritants. For anyone with known sensitivities or allergies, checking the full ingredient list — available on each product page — is the best first step before use. A patch test is always a good idea when trying a new color or formula.

How should the products be stored to keep them in good condition?

Storing bottles upright in a cool, dry place away from direct sunlight helps maintain the formula’s consistency and color accuracy. Exposure to heat or humidity over time can cause thickening or separation. Keeping the cap tightly closed after each use also extends the product’s lifespan.

What should be done if the formula has become thick or clumpy?

A small amount of nail polish thinner (not remover) can restore the formula to a smoother consistency. Adding just a drop or two and rolling the bottle gently between the palms — rather than shaking — helps blend it without introducing air bubbles. Using acetone-based remover as a substitute is not recommended, as it breaks down the formula.

How can customer support be reached if there’s an issue with an order?

The customer support team can be contacted through the contact form on the website or via the email address listed on the Help page. Including the order number and a brief description of the issue helps speed up the response. Most inquiries receive a reply within 2–3 business days.

Still Have Questions?

Send a message directly and the support team will get back within 2–3 business days.


Real Nails, Real People

From the first coat to the last chip-free day — here’s what our community has to say.

Woman wearing glasses portrait

I’ve tried every drugstore polish out there, and nothing stays put on my toes like this one. Two weeks in and I haven’t had a single crack along the edges — that never happens.

Maya T.

Curly-haired woman portrait

The color is so rich it looks like I just walked out of a salon. I did two coats, no base coat, and it dried completely flat and even. My coworker asked which nail bar I went to.

Jess A.

Woman with glasses outdoors

I’m a nurse, so my hands take a beating. I was skeptical anything could last through constant washing and gloves, but this held up better than polishes twice the price.

Carmen R.

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